DA132_15062019 – Research on measures to assess the influence and spread of information on social networks and development of a strategic administration system for influencer marketing on social networks

In this project, we have researched a model for representing information on social networks through an ontology structure representing relational knowledge. Through that structure, we identify social media influencers for a brand to carry out an influencer marketing campaign for that brand. The influencer identification system is built based on the following scales: Passion Point, Content Creation, and Amplification Factor. Since then, the project has applied research solutions to build a strategic marketing management system on social networks.